SPEAKERS

• 
  Andrew Pollard CEO, POP-Market talks Bridging Online & In-Store

  
• 
  Mallory Andrews SVP Marketing & PR, Bergdorf Goodman talks Qualifying New Technologies

  
• 
  Hilary Peterson VP Business Development, Lyst talks Curation-based Communities

  
• 
  Jason Beckley Global Marketing Director, dunhill talks Happy Fashion & The Power of Play

  
• 
  Amaryllis Fox Founder & CEO, Mulu talks Curation-based Communities

  
• 
  Gill Linton Editor in Chief, Byronesque talks How Storytelling Drives Sales

  
• 
  Eddie Mullon CEO, FashionGPS talks Opportunities in Fashion Week

  
• 
  Lisa Green Head of Industry: Fashion & Luxury, Google talks How Search Powers Sales

  
• 
  Liza Kindred Founder, Third Wave Fashion talks Future Tech

  
• 
  Aslaug Magnusdottir CEO and Founder, Moda Operandi talks Opportunities in Fashion Week

  
• 
  Roeland de Jong Founder, FashionQLIC talks Curation-based Communities

  
• 
  Bill Adler CEO, True Fit talks Bridging Online & In-Store

  This text will be displayed on both Overview and Speakers sections.

  
• 
  Dr. Bob Deutsch Cognitive Anthropologist, Brain Sells talks Fashioning Conversations
• 
  Ross Anderson CEO, nylmedia talks PreCommerce

  
• 
  Ceci Guicciardi Founder, Brand & Commercial talks Opportunities in Fashion Week

  
• 
  Lynne Murray Managing Director, Holition talks Bridging Online & In-Store

  
• 
  CJ Swanton Founder, OMEN talks How Storytelling Drives Sales

  
• 
  David Sadigh Founder & CEO, Digital Luxury Group talks A Report:The Global Reach of American Luxury Fashion Brands

  
• 
  Lauren Kaufman Director of Strategic Services, WGSN talks How Storytelling Drives Sales

  
• 
  Brian DiFeo @Instagramnyc, Mobile Media Lab Co-Founder talks Curation-based Communities

  
• 
  Kristen Joy Watts Senior Content Strategist, R/GA talks Qualifying New Technologies

  This text will be displayed on both Overview and Speakers sections.

  
• 
  Tina Craig Founder & Editor, Bagsnob talks Qualifying New Technologies

  
• 
  James Gross Co-Founder, Percolate talks Curation-based Communities

  
• 
  Mike Steib CEO, Vente Privee talks Evolving the Ecommerce Experience

  
• 
  Ned Lampert Strategist, Space150 talks Bridging Online & In-Store

  
• 
  Cannon Hodge Social Media Manager, Bergdorf Goodman talks Qualifying New Technologies

  
• 
  Nisan Gabbay CEO, Sociable Labs talks Debating F-Commerce

  
• 
  Kristin Maverick Director, Earned Media, Barbarian Group talks Curation-based Communities

  

THE DAY'S AGENDA

The Crosby Street Hotel is located at 10 Crosby Street, between Spring and Prince in New York City's SoHo district. Check-in begins at 9:00am.

Please arrive promptly to allow time for check-in, coat-check and a hot coffee. Arriving on time pays off, our attendees are highly curated and by invitation only, so chances are you'll not only enjoy meeting each one of them, but it will be lucrative to do so.

Special courtesy of our partner,    

What compels someone to purchase? Understanding the behavioral triggers, cultural nuances and emotional factors that contribute to a person’s decision are key to crafting a meaningful message for brands, retailers and technology platforms alike.

Today’s customer thinks differently and consumes information differently, but do they make decisions differently? Cognitive anthropologist, Dr. Bob Deutsch, sheds light on the balance of logic and emotion, action and idleness as it pertains to converting aspiring people into actual customers.

SPEAKERS

• Dr. Bob Deutsch Brain Sells

RELATED ARTICLES

• 
  Social Tribes Are More Potent Than Social Networks

  To build a brand, luxury marketers should not waste time asking what consumers like, need or want; they should discover who these people really are.

• 
  Luxury and the Many Meanings of Beyond Expectation

  The role of a person has shifted from the person as a viewer, to the person as a participant, and recently to the person as a content-creator.

• 
  Digital Emotiveness, The New Key to Participatory Marketing

  These days, consumers are more involved and educated than ever before in terms of their purchasing decisions. For marketers, this is a powerful opportunity to reach consumers directly and win them over for life.

Through platforms like Lyst, Fancy, Svpply, and Pinterest, users curate their own experiences. Images become objects of desire that are collected, and sometimes purchased. As these platforms gain popularity, what is the potential buying power of their audiences and how can businesses benefit?

We know referral rates from community driven sites is up exponentially. But what about sales, subscriptions or deeper engagement? Does the act of saving an item to a board or list have implications for intent to purchase? Our panel discusses what this means and qualifies opportunities for brands to hone in on.

SPEAKERS

• Hilary Peterson Lyst
• Amaryllis Fox Mulu
• Brian DiFeo Mobile Media Lab
• James Gross Percolate
• Roeland de Jong FashionQLIC
• Kristin Maverick Barbarian Group

RELATED ARTICLES

• 
  What's on Your Lyst?

  Lyst is like a visualized Twitter newsfeed for fashion. The best part? Products are shoppable and Lyst can even send you a notification when a product goes on sale.

• 
  Converting Pinners Into Purchasers

  When looking at Pinterest in particular, the numbers alone make a case for brands to be involved. So what can brands do to convert pinners into paying customers?

• 
  Platform Spotlight on Mulu

  Mulu.me is one of the most exciting curation-based community platforms, with one major point of distinction: a direct purchase path that allows users to make money for themselves, for their businesses or for the charities of their choice.

• 
  Introducing The Fancy

  It seems that our new cultural obsession online is the act of saving and sharing items we like from around the world wide web, through the technology and community of one platform. An emerging site, in particular, holds a distinct and promising opportunity within the fashion industry. No, we’re not talking about Pinterest.

This all-new report will be unveiled for the first time at FashionForward. The World Luxury Index presents highly vetted, data-driven information on the impact American fashion brands have across the globe through search.

Analyzing millions of daily online searches for luxury products and turning them into consumer intent allows for a unique, objective and fact-based measurement of the forces that drive the industry forward.

SPEAKERS

• David Sadigh Digital Luxury Group

RELATED ARTICLES

• 
  Who Buys Luxury Watches?

  Tracking forty brands across twenty different countries and collecting and analyzing over a billion individual search queries, the sheer size of the data allows for a very valuable translation into who is buying and what is wanted in a watch.

The face of fashion week continues to change. Technology enables the business side to evolve while consumers are more present than ever. This begs the question, what opportunities exist to drive the bottom line?

This is not a discussion on the future of fashion week; this is a discussion on how to drive the bottom line using fashion week. Brands are spending more resources than ever on fashion week, and with the help of social media, the twice annual trade event has become a consumer-facing marketing exercise. In this segment, we will discuss the specific and tangible opportunities brands have to drive revenue during a resource heavy event.

SPEAKERS

• Eddie Mullon FashionGPS
• Aslaug Magnusdottir Moda Operandi
• Ceci Guicciardi Brand & Commercial

RELATED ARTICLES

• 
  The Digital Innovations of Fashion Week

  As Fashion Week gets more integrated, both technologically and socially, there is no longer just a desire to connect industry players and loyal clients; instead, it has become a necessity.

• 
  Using Social Media During Market Week

  The B2B space in fashion is one that has historically been quite “closed.” While in recent years bloggers have done much to knock down the walls surrounding the fashion press, when it comes to the commercial side of the trade, those high fortifications often remain.

• 
  Is Fashion Week Becoming Consumer Facing?

  AThe exclusivity typically reserved for industry insiders or top tier customers can, at times, be unraveled and intercepted by the mass consumer. With social media, especially, these access points are changing, and the lines of exclusivity blurred.

Gamification is not commonly a term heard in the fashion or luxury sector, yet the act of play always conjures up a strong and positive emotional reaction. Brands like Alfred Dunhill have used this notion to build campaigns and bolster sales.

We’ll look into the power of play, and how it can be harnessed to reinforce a luxury brand’s image, while evoking a strong consumer connection and generating revenue.

SPEAKERS

• Jason Beckley dunhill

RELATED ARTICLES

• 
  Sophisticated Gaming Mechanics for Luxury Marketing

  Gamification fundamentally succeeds as a marketing strategy because it fulfills our basic human needs for achievement, status, and rewards by effectively playing on our desire to compete. This takes on an added layer of complexity for luxury marketers.

For fashion and luxury in particular, the ecommerce experience is one that is often devoid of the feeling one gets stepping into a brick and mortar store. We lose inspiration and quality to a utilitarian functionality that focuses on transaction. But that doesn't necessarily need to be the case, and the industry has made recent strides forward.

Vente-Privee talks about how and why, luxury brands can put the soul of their brand into ecommerce shopping in a way that reinforces the image, heightens the customer's experience and leads to sales.

SPEAKERS

• Mike Steib Vente Privee

RELATED ARTICLES

• 
  How Usability Can Lead to a More Engaging Brand Experience 1

  The biggest challenge in designing websites is to balance pure aesthetics, the result of strong art direction, and usability, the intuitiveness of the interface.

SEO and SEM can be afterthoughts in a brand’s marketing strategy, yet the ability to be discovered is the first step in the ability to sell. As a user’s search terms can change with each new product released, and with every new press mention, search terms often determine who wins the sale.

Representing Google's all-new luxury and fashion division, Lisa Green walks us through how search can be the backbone of a robust sales channel, whether online or offline, in this sponsored talk.

SPEAKERS

• Lisa Green Google

RELATED ARTICLES

• 
  Important Aspects of SEM

  SEO is not usually a top of mind focus for fashion and luxury industry marketers. However, SEO drives traffic, qualifies leads and can boost sales just as much as (and sometimes more) than forward-facing marketing efforts.

• 
  How to Build a Digital Flagship

  The future of the web is all about connectivity and providing a fluid user experience where one can seamlessly navigate through related content with the ability to share, save, purchase, obtain, store information, etc. all on the same interface.

Sometimes, sharing a meal is the best way to connect with people. In fact, at the last FashionForward, 78% of attendees said it was highly likely they would do business with someone they met that day. At FashionForward, we serve a delicious Mediterranean lunch, courtesy of the Crosby Hotel's head chef, Anthony Paris. The rooftop garden supplies fresh produce for our meal and comfortable communal tables provide the perfect setting to get to know everyone in the room.

Today’s environment is one where each individual is in control of her own experience. Customers can no longer be segregated into online or offline, exclusively. Instead, brands and retailers today must take a 360 approach to serving the customer on a multitude of platforms.

The trick is tying all of these experiences together seamlessly to create one centralized brand experience where both the consumer and the business are synced across online and offline. From the perspective of a retailer, we learn what it means to find, qualify and implement the most promising new solutions to bridge the gap between digital and in-store.

SPEAKERS

• Andrew Pollard POP-Market
• Lynne Murray Holition
• Bill Adler True Fit
• Ned Lampert Space150

RELATED ARTICLES

• 
  The Luxury Storefront Becomes Digital

  When it comes to online, the Holy Grail for most high-end brands is re-creating the in-store experience in such a way that a customer’s encounter online is the same caliber as if they were in the brick and mortar flagship.

• 
  Launching a New Fashion Brand, What Comes First Online or Offline?

  Carmen Busquets, serial online entrepreneur and investor in brands like Moda Operandi and Net-a-Porter recently made the decision to set up an actual storefront for her digital ecommerce retailer, CoutureLab, citing the decision was based on needing to offer the customer the ability to interact with the products in a detailed way that could not be achieved online.

• 
  Leveraging Mobile to Market in the Moment

  Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

• 
  Using Digital to Promote Bricks & Mortar

  For those with a physical location, your website’s main focus should be engaging local customers, advertising what’s new, and encouraging them to stop by, while e-commerce is a separate business, often with a different target audience that may be located thousands of miles away.

Facebook commerce has gained skepticism over the past year as the media sensationalized brands abandoning their stores. On the other hand, significant revenue has been generated by F-commerce. In this segment, a lively debate is sparked on the effectiveness of F-Commerce, lead by industry experts.

Especially for recognizable or luxury brands, the dilemma on Facebook is determining if fans represent actual or eventual customers. What better way to measure this than through F-Commerce? As brands allocate resources of time, personnel and budget to managing their official pages, why not test the return on investment? We’ll hear all sides of the issue.  

SPEAKERS

• Nisan Gabbay Sociable Labs
• Jason Beckley dunhill

RELATED ARTICLES

• 
  Social Commerce, Facebook's Privacy Policy

  As more companies began using Facebook to drive their online marketing efforts, the question has become, how does Facebook’s at times seemingly unfriendly stance toward privacy and information security square up with individual companies and their relations with end-consumers?

• 
  An Introduction to Facebook Commerce

  While Facebook has not, at least for the last few years, been a place where users look to make purchases, this mentality is starting to shift. Many brands have taken steps to actually make products available for purchase on Facebook, while others are concentrated on how to integrate the network into their existing purchase funnel.

• 
  The Facebook Dilemma, Maintaining an Exclusive Image in a Democratic Forum

  For many brands, Facebook presents the largest social media opportunity from a marketing perspective. The viral nature, combined with the statistical insights on consumers, represent a marketer’s dream. For many fashion and luxury brands, figuring out the right Facebook strategy, or whether they should even be there in the first place, is quite the dilemma.

Knowing the precise steps to take before launching or re-launching an ecommerce site is often critical to the bottom line.

Here, we address the pitfalls most businesses fail to see in their ecommerce strategies. This segment empowers the brands and retailers with the information necessary to foresee problems, hold partners accountable and ensure they are set up to maximize revenue potential from their ecommerce sites immediately.

SPEAKERS

• Ross Anderson nylmedia

RELATED ARTICLES

• 
  A Critical Stage to Launching or Re-Launching Ecommerce

  The genesis of PreCommerce is based on a desire for the brand to sell direct to the customer, but often brands don’t have the actual databases or analytics to know exactly who the customer is, as this information is owned by the retailer.

• 
  Turning Spectators Into Customers

  We have experienced an evolution in the setup of flagships, where brands now mold retail locations into real experiences, increasing traffic across continents and reaching new audiences whose intent might not be to purchase, but solely to experience the brand; a Disneyland for Fashion lovers.

• 
  Why Integrating Social Functions to Your Site Is a Powerful Play

  If we pay attention to how the industry develops digitally over time, we rapidly increase our chances of producing ideas that will propel our industry and put our brand in the spotlight. We have a chance at winning today’s game for online following and loyalty.

Storytelling has become a hot topic. Brands must re-interpret their image into a personality, and then determine how to communicate this personality appropriately across different touch points. Even if sales isn’t always a primary goal, moving the business forward is always at the core of every message that’s communicated.

Orchestrating a message consistently, without being redundant, and always being authentic is no easy feat. Here, the most engaging brands in the business discuss the elements of crafting a content strategy to ultimately drive sales.

SPEAKERS

• Gill Linton Byronesque
• Lauren Kaufman WGSN
• CJ Swanton OMEN

RELATED ARTICLES

• 
  How to Keep Content Fresh with Limited Assets

  When you are constantly debuting new products and collections, you have to be a gifted content editor, figuring out what to promote without creating brand fatigue with your social media followers and email subscribers.

• 
  9 Easy Ways to Create Social Media Content

  Having a Facebook page or Twitter feed in itself is not the barometer for success. It’s the continued engagement with the audience (be they customers or not) that will dictate the affect social media plays for the business.

• 
  Guiding Principles of Content Creation & Curation

  For brands so deeply rooted in exclusivity, serving up a wide array of ongoing content in a public arena presents quite the conundrum. Yet, if creating engaging and relevant information is the key to digital success, it is critical brands understand the guiding principles of content creation and curation.

Determining which platforms and new technologies to use can be a daunting task in this ever-evolving digital world. Different platforms serve different purposes, cater to different audiences, support different content and drive return on investment in different ways.

Currently on 13 different platforms, Bergdorf Goodman is a brand lauded for their successful digital endeavors, and a leader in ascertaining how to use each to its best performance. In this segment, the retailer will walk us through precisely how they qualify new platforms and technologies, and how each works within a larger content strategy.

SPEAKERS

• Mallory Andrews Bergdorf Goodman
• Tina Craig Bagsnob
• Kristen Joy Watts R/GA
• Cannon Hodge Bergdorf Goodman

RELATED ARTICLES

• 
  Brands & Social Media, Modern Day Tools for Self Definition

  In the case of luxury brands, while the overarching message of status and prestige remains constant, the individual messages behind individual brand inclinations become granular.

• 
  Fashion & The New Tastegraph

  Bergdorfs is currently on 12-13 different platforms worldwide. Their approach is one that is not overly concerned with being fragmented, instead it’s about using each platform differently and having a presence where your customer is.

• 
  The Technological Power of Social Media

  Without question, the rules of the marketing game have changed, and it seems obvious that we need to look at new platforms as opportunities for future growth.

Whether your business is a pioneer, jumping on new platforms first, or an observer patiently watching and evaluating, knowing what’s next is key to staying ahead. In this section, we take a look at the 3 most promising new trends and platforms and how they’ll impact the industry over the next few years.

Anticipating what’s coming helps businesses craft more informed strategies, and implement techniques that keep them at the forefront, ahead of the competition, and in front of consumers.

SPEAKERS

• Liza Kindred Third Wave Fashion
• Roeland de Jong FashionQLIC

RELATED ARTICLES

• 
  Big Ideas from SXSW

  There is no debating that fashion’s presence at SXSW is stronger than ever before, and this year many of the industry’s leading brands sent their teams to take in the wealth of knowledge presented.

• 
  Shoppable Fashion Film

  As the possibilities of online develop and we attempt to tie marketing material to e-commerce, we might have to rethink our campaign strategies. Branded videos inspire people to buy, preferably the products that sparked their inspiration. But what if these items will never be for sale?

We'll take a minute (or two...) to toast our special attendees, speakers and partners. After all, who doesn't appreciate a bit of mid afternoon bubbly?

We end the day with some time to unwind, make plans with new contacts, and discuss the day's learning. One memorable comment from last year's conference was "I can't believe how many people I met today that I had only known on Twitter." Well, the closing party is your last chance to put faces to names at FashionForward, but don't worry, you can always stay connected later via social media:)

SPEAKER HISTORY

• 
  Cecilia Liu kate spade
• 
  Aliza Licht DKNY
• 
  Leandra Medine Man Repeller
• 
  Jessica Coghan Starworks Media
• 
  Cannon Hodge Bergdorf Goodman
• 
  Dr. Bob Deutsch Brain Sells
• 
  Ari Goldberg StyleCaster
• 
  Alexandra Stielow Edun
• 
  Ivan Rodic Facehunter
• 
  Kelly Thurman anthropologie
• 
  Scott Forshay Morpheus Media
• 
  Harriet Mays Powell The Look Now
• 
  John Jannuzzi Lucky Magazine
• 
  Emily Sobol Ipsos
• 
  Tamar Koifman Digital Luxury Group
• 
  Alex Weiss, Carol Han CA Creative
• 
  Clare Munn TCG