FashionForward is an invitation-only gathering of industry leaders, known for thought-provoking conversations and high caliber networking.

Welcome to the new-age conference.

October 24, 2013
Crosby Street Hotel
NYC

REQUEST INVITATION 2013

This year at FashionForward, we'll be focusing on the 4 major topics critical to our industry right now. For each topic, we have vetted the foremost thought leaders to lend their perspective. The format will include immersive power-talks,  1-on-1 on-stage conversations, and interactive audience dialogue. This new approach will allow the content to go deeper and provide more valuable (and actionable) insights. It will also allow attendees to leave FashionForward with a thorough and meaningful understanding of the most pressing topics in our industry. Attendance is by invitation only to ensure a high caliber, intimate atmosphere.

To watch more footage from last year's FashionForward, click here.


AGENDA

  • 9:00AM

    Arrivals

    The Crosby Street Hotel is located at 10 Crosby Street, between Spring and Prince in New York City's SoHo district. Check-in begins at 9:00am.


  • 9:00AM-9:30AM

    Coffee & Pastries

    Please arrive promptly to allow time for check-in, coat-check and a hot coffee. Arriving on time pays off, our attendees are highly curated and by invitation only, so chances are you'll not only enjoy meeting each one of them, but it will be lucrative to do so.


  • 9:30AM-10:30AM

    The Story of Big Data

    What steps should be taken to begin to gather, distribute and analyze big data on a global scale? What, exactly, does this big data tell us about our customer? How should we take action? These questions will be specifically addressed in this 3 part segment.


  • 10:30AM-11:45AM

    Leveraging Technology In-Store

    Utilizing technology in the retail environment doesn't have to mean a novelty experience geared toward millennial customers. Today, many brands are harnessing technology to aid in customer service, through deeper integration of back-end systems. Whether your goals are consumer-facing or not, successfully vetting and implementing technology in-store begins with a solid understanding of what is possible.


  • 11:45AM-12:15PM

    Partnering with Technology Platforms: How Brands Can Initiate Press-Worthy Innovation

    This talk will go into detail on how forward-thinking brand, Diane von Furstenberg, initiated a partnership with Google+ that lead to the all-new launch of shoppable hangouts and a larger collaboration with the CFDA and several of the organization's top designers.


  • 12:30PM-01:30PM

    Lunch is served

    Sometimes, sharing a meal is the best way to connect with people. In fact, at the last FashionForward, 78% of attendees said it was highly likely they would do business with someone they met that day. At FashionForward, we serve a delicious Mediterranean lunch, courtesy of the Crosby Hotel's head chef, Anthony Paris. The rooftop garden supplies fresh produce for our meal and comfortable communal tables provide the perfect setting to get to know everyone in the room.


  • 1:30PM-2:10PM

    Driving the Global Bottom Line: Increasing Conversion Across Borders

    For businesses, the strategies employed to drive the global bottom line can represent a departure from what might work at the local market level. However, with today's traveling luxury consumer, gaps in internal alignment are exposed and companies must figure out a better method to doing business.


  • 2:10PM-2:20PM

    Internal Collaboration in the Cloud at the Global Level

    Internal alignment across departments and locations continues to be one of the biggest operational challenges brands face today. Ultimately, gaps in alignment impact not only the customer's experience, but also the bottom line as ineffective organizations struggle to maximize investments of time and money.


  • 2:35PM-3:05PM

    Doing Business in China: Going Beyond the Research to Learn from Successes & Pinpoint Failures

    Brand expansion into the Chinese market has been marked by giant successes, colossal failures and stipulations on a stagnating opportunity. In this segment, we'll cut through the media clutter to highlight exactly what is happening in this exciting and rapidly-changing market, and what western brands should do to seize the opportunity and mitigate risk.


  • 3:05PM-3:55PM

    Understanding Today's Modern Millennial

    Understanding what makes a brand compelling and attractive to the millennial market will become increasingly tied to brand longevity and success. In this segment, we'll hear from the top brands capturing the interest (and wallet) of the millennial market.


  • 3:55PM-4:20PM

    Social Consciousness as a Business Pillar

    Many brands are "charitable", but few are initiating change at the ground level within the local communities around the world most in need. As our theme for this year's FashionForward is "global", we would be remiss not to discuss the role social consciousness plays in our world and in our industry. We are honored to have two notable leaders discuss this topic, and what it means in the context of doing business today.


  • 4:20PM

    Afternoon Champagne Toast

    We'll take a minute (or two...) to toast our special attendees, speakers and partners. After all, who doesn't appreciate a bit of mid afternoon bubbly?


  • 4:20PM-5:00PM

    Closing Celebration

    We end with some time to unwind, make plans with new contacts, and discuss the day's learning. One memorable comment from last year's conference was "I can't believe how many people I met today that I had only known on Twitter." Well, the closing party is your last chance to put faces to names at FashionForward, but don't worry, you can always stay connected later via social media:)


SPEAKERS

  • Jullie Anne Quay Founder/ CEO, VFILES

    VFILES has come on the scene as an edgy, alternative content portal that's challenging the fashion industry's role in today's millennial culture. Centered on three actions: watch, shop, and create, VFILES has an arsenal of original web series videos, a retail offering that includes brands like Anna Sui, Hood by Air, Vivienne Westwood, Calvin Klein Collection and Pyrex Vision, and the ability for users to create their own vfile photo and video content. (In fact, VFILES selected 4 independent designers who were VFILES users and gave them a stage to show their collections during NYFW).

    The result is an infusion of alternative attitude and creativity to the fashion scene and the ability to capture a global millennial market in a fresh way.

  • Neil Blumenthal Co-CEO and Co-Founder

    As the former director of non-profit VisionSpring, Neil spent the better part of 5 years giving glasses to people living on less than $4 per day who otherwise would not be able to see.

    Now, Warby Parker has distributed over 500 million pairs of glasses to those in need, become a favored lifestyle brand of millennials, and the sales per square foot of their office showroom were so high they were second only to the Apple store.

  • Dr. Bob Deutsch, PhD Cognitive Anthropologist & Author, Brain Sells

    His ability to shift and expand the perceptions of our audience have made his talks some of the most favored at FashionForward over the last two years.

    We are honored to have him once again share his insight and knowledge, which he has applied in his work with leading brands worldwide (American Express, Apple, Hearst, Sephora, Toyota and National Geographic, to name a few).

    This year, Dr. Bob will be speaking on Big Data, a topic we are covering in a 2-part segment to address the human behavorial intricacies of data, as well as how businesses in our industry can analyze, interpret and act on data as part of their intelligence strategies.

  • Patrick Sarkissian CEO, Sarkissian Mason

    As CEO of leading boutique agency Sarkissian Mason, Patrick has worked with top clients including Salvatore Ferragamo, Alexis Bittar and Zappos Couture.

    In a landscape where luxury ecommerce sites are often overly designed, what's most refreshing is the performance-driven way the agency approaches eCommerce design, usability and functionality. By focusing on driving the bottom line, Sarkissian Mason has outperformed the industry conversion average by a whopping 76%.

  • Kristine Pizzelanti Director of International Marketing Strategy, kate spade

    The opportunity for foreign brands in China is dynamic, deep and in a constant state of flux. As a lifestyle brand, kate spade's success has been a strategic and well thought-out mix of customized product offering, a flexible business model based on region, and a dedicated online strategy. In fact, kate spade pulls in an impressive 20% of sales online. We'll hear from Kristine on each of these strategic decisions, what obstacles have been encountered along the way and how she sees the Chinese market shifting before her eyes.

  • Charlie Miller Associate Partner, Control Group

    For those who may not be familiar with Control Group, you are most certainly familiar with their work. Best described as a technology think tank, Control Group works with companies to strategically leverage technology in innovative, intuitive ways; and they've done this with extreme success.

    Working with Mercedes Benz Fashion Week, kate spade, and the New York City MTA (did you know New York will soon be getting over 120 digital kiosks in subway stations?), Control Group has been written up and applauded by Fast Company, the Wall Street Journal and Advertising Age.

  • Dr. Omer Artun, Ph.D CEO, AgilOne

    Of all the Big Data companies out there, (and there are a lot now), we selected AgilOne based on their unique understanding of the marketing implications for brands and retailers. Not only does their technology capture the hard data metrics we're used to seeing (customer demographics, age, location, etc) but they also capture soft data metrics that provide the ability to automatically and accurately infer valuable marketing insights (like the size of your customer's wallet, for example).

    What's more, as the CEO, Omer holds a Ph.D. in Computational Neuroscience and Physics from Brown University where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. He has consulted at McKinsey & Company with high-tech and retail companies on strategy development, specializing in pricing, direct marketing, customer segmentation.

    AgilOne has been recognized as a leader in big data for business marketing teams and works with ideeli, Mavi, Bosch and many others. They have been featured by AdAge, TechCrunch, Forbes and CNBC.

  • Larry Grisolano Founder, Analytics Media Group (previously Paid Media Director Obama '08 and '12)

    It's no secret that the use of Big Data gave the Obama campaign an edge, and they have since been applauded many times over for their innovative, analytical and strategic approach. We're excited to hear from Larry on how, exactly, big data was leveraged to drive success, and how Analytics Media Group is now using advances in Big Data to develop strategies for top brands.

  • Basil Farano Co-Creator & Partner, IRAS

    Soon to be unveiled, the all-new clientelling tool, IRAS, is the brain-child of Basil Farano and Tony King (of King and Partners).

    At a time when showrooming has become even more prevalent and fashion and luxury brands struggle to either combat or embrace this behavior, IRAS provides a solution that allows brands to actually monetize it. We are thrilled to hear Basil present more about the future of clientelling and IRAS at this year's FashionForward.

  • Kristy Caylor Creative Director, President & Co-Founder, Maiyet

    We selected Maiyet as the luxury pioneer in social consciousness, because they are just that. A luxury brand that incorporates rare artisan skills from unexpected places throughout the world, Maiyet's core goal is to promote sustainable employment in places that need it most.

    Since first presenting the brand in Paris in October of 2011, Maiyet has grown to 45 wholesale doors globally and is regularly featured in international publications including Vogue, Elle, L'Officiel, Harpers Bazaar, The New York Times, The Wall Street Journal, and The Telegraph.

  • Sarah Sheikh Customer Success Manager

    Internal alignment is currently one of the most significant challenges faced by growing businesses; and these challenges are only compounded for international teams. In today's digitally connected world, many of these gaps in internal alignment become exposed to the consumer and can ultimately impact the brand perception and bottom line. Oddly enough, digital is often the cause and the solution to gaps in internal alignment.

    We are excited to hear from Sarah on how advances in technology can provide solutions at the global level, and how the most successful businesses are attacking these issues head-on.

  • Orit President and CEO

    As President and CEO of The O Group, Orit's award-winning branding work spans the luxury fashion, jewelry, hospitality and spirits marketplaces. From her unique vantage point working with top-tier legacy luxury brands, she'll press new comer brand Warby Parker on the how they have so successfully captured the millennial marketplace.

  • Rebecca van Bergen CEO, Nest

    An independent nonprofit organization, Nest is dedicated to training and developing artisan businesses, and is a strategic partner to Maiyet in their mission to empower local communities.

    As part of this relationship, Nest completes rigorous needs’ assessments of existing and potential partners, and develops customized short- and long- term training and development programs with a goal to alleviate poverty, empower women and promote peace. Maiyet forms deep partnerships with companies and artisans, paying fair wages and advance deposits, donating a percentage of profits towards training and development.

  • Wesley Barrow Co-Founder

    Has your business ever tried to track a customer as they travel globally? What about determine the conversion rates of your window displays or present customers with automated and personalized messages when they're near you?

    Of the in-store technology platforms available, we chose to feature Nomi based not only on the hard data that's captured, but on their ability to analyze and interpret this data to inform concrete business decisions.

  • Ria Tobaccowala Google+ Lifestyle Partnerships Lead

    The lead at Google+ for the just-launched shoppable hangouts initiative with the CFDA, we'll hear from Ria on how the project came to be, how brands are approaching this initiative differently, and what the current opportunities are for brands looking to innovate and grab headlines through technology.

  • Laurie Ortiz Luxury Fashion Account Lead, Google

    The DVF lead at Google, Laurie worked with the DVF and Google teams to execute the all-new shoppable hangouts initiative with the CFDA. We'll hear from her and Ria Tobaccowala on how the project came to be, how brands are approaching this initiative differently, and what the current opportunities are for brands looking to innovate and grab headlines through technology.

  • Speakers to be announced...

    More FashionForward speakers will be unveiled as the event approaches, so stay tuned!

THE DAY'S AGENDA

The Crosby Street Hotel is located at 10 Crosby Street, between Spring and Prince in New York City's SoHo district. Check-in begins at 9:00am.

Please arrive promptly to allow time for check-in, coat-check and a hot coffee. Arriving on time pays off, our attendees are highly curated and by invitation only, so chances are you'll not only enjoy meeting each one of them, but it will be lucrative to do so.

What steps should be taken to begin to gather, distribute and analyze big data on a global scale? What, exactly, does this big data tell us about our customer? How should we take action? These questions will be specifically addressed in this 3 part segment.

Capturing, analyzing and acting on Big Data can be a daunting task for any business. In this 3-part segment, we will look specifically at how to interpret data to gain a deeper understanding of human cognition, and the tangible actions, behaviors and beliefs that graduate your consumer up the purchase chain.

SPEAKERS

Utilizing technology in the retail environment doesn't have to mean a novelty experience geared toward millennial customers. Today, many brands are harnessing technology to aid in customer service, through deeper integration of back-end systems. Whether your goals are consumer-facing or not, successfully vetting and implementing technology in-store begins with a solid understanding of what is possible.

This session will focus on the possibilities of what technology can do in the retail store, the companies pioneering the charge, and the brands who have learned from various forms of implementation.

SPEAKERS

This talk will go into detail on how forward-thinking brand, Diane von Furstenberg, initiated a partnership with Google+ that lead to the all-new launch of shoppable hangouts and a larger collaboration with the CFDA and several of the organization's top designers.

Finding out about the latest, most innovative campaigns via media headlines causes most brands to stop and think about how they can foster innovation within their own brands and capture the attention of the industry, their customers and the media.

We'll hear directly from the team at Google+ on how brands and agencies can create innovative new campaigns in conjunction with technology platforms.

SPEAKERS

Sometimes, sharing a meal is the best way to connect with people. In fact, at the last FashionForward, 78% of attendees said it was highly likely they would do business with someone they met that day. At FashionForward, we serve a delicious Mediterranean lunch, courtesy of the Crosby Hotel's head chef, Anthony Paris. The rooftop garden supplies fresh produce for our meal and comfortable communal tables provide the perfect setting to get to know everyone in the room.

For businesses, the strategies employed to drive the global bottom line can represent a departure from what might work at the local market level. However, with today's traveling luxury consumer, gaps in internal alignment are exposed and companies must figure out a better method to doing business.

Positioning your brand for global success requires resonating with customers at a local level. Yet many brands struggle with interpreting a universal brand image to an international market. In this session, we'll look at solutions for gaps in internal alignment, inappropriately structured local teams and a undefined brand persona, all of which can impact the bottom line.

SPEAKERS

Internal alignment across departments and locations continues to be one of the biggest operational challenges brands face today. Ultimately, gaps in alignment impact not only the customer's experience, but also the bottom line as ineffective organizations struggle to maximize investments of time and money.

We'll hear from FashionForward partner, Yammer, the leading provider of enterprise social networks, on how businesses can best collaborate across teams and oceans.

SPEAKERS

Brand expansion into the Chinese market has been marked by giant successes, colossal failures and stipulations on a stagnating opportunity. In this segment, we'll cut through the media clutter to highlight exactly what is happening in this exciting and rapidly-changing market, and what western brands should do to seize the opportunity and mitigate risk.

Capturing the Chinese consumer does not necessarily require official expansion into a Tier 1,2, or 3 city. Last year, over 75% of international travel from China resulted in the purchase of a luxury good. In today's global world, understanding China is imperative to every western brand.

SPEAKERS

Understanding what makes a brand compelling and attractive to the millennial market will become increasingly tied to brand longevity and success. In this segment, we'll hear from the top brands capturing the interest (and wallet) of the millennial market.

Millennials today are 80 million strong, and that’s just in the U.S. The buying power of this demographic is rapidly growing, as is their disposition toward the brands they choose to align themselves with. As new brands enter the market and capture the millennial interest, how can established brands reinterpret their identities to resonate and compete?

SPEAKERS

Many brands are "charitable", but few are initiating change at the ground level within the local communities around the world most in need. As our theme for this year's FashionForward is "global", we would be remiss not to discuss the role social consciousness plays in our world and in our industry. We are honored to have two notable leaders discuss this topic, and what it means in the context of doing business today.

For brands and businesses, determining how to be socially responsible can be tricky. How should it be done to be on-brand? How closely ingrained should social consciousness be to the brand ethos? How aware and involved should consumers be of this aspect of a brand? These questions and more will be addressed in a detailed conversation with the Creative Director, President and Co-Founder of Maiyet and Rebecca van Bergen, CEO of Nest and partner to Maiyet who is helping implement programs to empower local communities for the brand.

SPEAKERS

We'll take a minute (or two...) to toast our special attendees, speakers and partners. After all, who doesn't appreciate a bit of mid afternoon bubbly?

We end with some time to unwind, make plans with new contacts, and discuss the day's learning. One memorable comment from last year's conference was "I can't believe how many people I met today that I had only known on Twitter." Well, the closing party is your last chance to put faces to names at FashionForward, but don't worry, you can always stay connected later via social media:)

WHY ATTEND?

At this year's event, we'll focus on understanding the global consumer and how brands can excel in this new and dynamic global marketplace. Space is extremely limited.

WHO ATTENDS?

Director, VP and C level executives from top brands, retailers, technology companies and pioneering agencies. Attendees are typically in the marketing, eCommerce, creative and digital disciplines.

WHAT CAN I EXPECT AS AN ATTENDEE?

Access to cutting-edge intelligence from speakers that are highly vetted by Fashion's Collective and presented only at FashionForward. A day filled with thought-provoking conversations and high caliber networking. A full list of attendees will be provided exclusively to those present so you can easily stay in touch.

WHAT TOPICS WILL BE COVERED?

The most critical topics to our industry right now. These will include: big data, tracking a global consumer, eCommerce secrets to success across international markets, understanding the rapidly-changing chinese customer, and the top advances in the BRIC territories and Africa every business needs to understand now.

WHAT IS THE FORMAT?

FashionForward is a full day conference in an intimate atmosphere. We serve breakfast, lunch and have cocktails to celebrate the end of a thought-provoking day.
We'll be focusing on 4 major topics and curating several speakers for each to give dedicated, impactful power talks. At times there will be 1-on-1 conversations taking place on stage, and at times conversations with the audience. This year, we won't be focusing on panels as we feel this new approach will allow the content to go deeper and provide more valuable (and actionable) insights.

WHY IS ATTENDANCE BY INVITATION-ONLY?

We want the room to be filled with the people who are actively leading our industry forward. We want every person you meet to be a valuable connection. We are not a typical conference. FashionForward is intimate, conversational and highly focused to provide best in class content, a superior atmosphere, and a high power group of industry movers and shakers.

ONCE MY TICKET REQUEST IS APPROVED, IS MY SPOT GUARANTEED?

No. FashionForward always sells out, and we continue to receive invitation requests up until the last minute, so the only way to guarantee your spot is to purchase your ticket while tickets are still remaining. Once your request has been approved, you will receive an invitation code, which will give you access to purchase your ticket. All tickets are first-come, first-served for approved attendees.


download our Why Attend pdf

♥ INDUSTRY LOVE NOTES

“I attended the FashionForward event on behalf of the Michael Kors organization and I must say it was phenomenal. I wanted to thank you for putting together such an interesting group of people with great expertise and a deep vision for where the industry should and can go. It was thought-provoking, pervasive in scope, and really well done. Thoroughly enjoyed it. Thank you!”
Michael Kors
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“The caliber of speakers + attendees is unlike any other industry event.  I walked away with SO much new information for my team.”
Balenciaga
--------------------------------------- “Thank you so much for inviting me. I truly enjoyed every minute.”
Prabal Gurung
--------------------------------------- “Amazing day! Ideal venue, perfectly organized, fascinating presenters... In short: beautifully done! Thank you for including me in a wonderfully stimulating day.”
The Look Now
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“I had so much fun (at FashionForward), thank you for including us! The day went so smoothly and your line-up was seriously impressive, congratulations!”
CA Creative
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“I just wanted to thank you again for putting together such an amazing day! It was truly a pleasure to hear from such an esteemed group of speakers as well as be surrounded by a like-minded 'tribe'….”
Tender Creative
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“I wanted to take a minute to thank you for putting together such a stellar program.  If you remember I brought my entire team and we all loved it.  By attending your event our viewpoint towards our digital marketing strategy was broadened and elevated. I am certain that the information we gathered will help us to stay ahead of our competition and relevant in the digital universe.  It also gave us much to aspire to and grow towards.  As a single store independent all of the above will directly contribute to our success in the coming years, as our access to this level and amount of expertise and vision is more limited than it may be for larger companies.” Greenwich Jewelers

SPEAKER HISTORY

  • Cecilia Liu kate spade
  • Aliza Licht DKNY
  • Leandra Medine Man Repeller
  • Jessica Coghan Starworks Media
  • Cannon Hodge Bergdorf Goodman
  • Dr. Bob Deutsch Brain Sells
  • Ari Goldberg StyleCaster
  • Alexandra Stielow Edun
  • Ivan Rodic Facehunter
  • Kelly Thurman anthropologie
  • Scott Forshay Morpheus Media
  • Harriet Mays Powell The Look Now
  • John Jannuzzi Lucky Magazine
  • Emily Sobol Ipsos
  • Tamar Koifman Digital Luxury Group
  • Alex Weiss, Carol Han CA Creative
  • Clare Munn TCG
  • Lisa Green Google
  • Aslaug Magnusdottir Moda Operandi
  • Eddie Mullon FashionGPS
  • Lynne Murray Holition
  • Amaryllis Fox Mulu
  • Dr. Bob Deutsch Brain Sells
  • Hilary Peterson Lyst
  • Andrew Pollard POP-Market
  • Ross Anderson nylmedia
  • Kristin Maverick Barbarian Group
  • Cannon Hodge Bergdorf Goodman
  • Ned Lampert Space150
  • James Gross Percolate
  • Kristen Joy Watts R/GA
  • Mike Steib Vente Privee
  • Brian DiFeo Mobile Media Lab
  • Tina Craig Bagsnob
  • Nisan Gabbay Sociable Labs
  • David Sadigh Digital Luxury Group
  • CJ Swanton OMEN
  • Lauren Kaufman WGSN
  • Mallory Andrews Bergdorf Goodman
  • Ceci Guicciardi Brand & Commercial
  • Gill Linton Byronesque
  • Bill Adler True Fit
  • Andrew Pollard POP-Market
  • Hilary Peterson Lyst
  • Jason Beckley dunhill
  • Liza Kindred Third Wave Fashion
  • Roeland de Jong FashionQLIC