While our speakers for FashionForward: Commerce have not yet been unveiled, you can expect them to be of the same caliber as our speakers at FashionForward: Digital, which we are proud to say included:
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Cecilia Liu
Digital Marketing Manager
kate spade new york
"On the many digital extensions where you can find the brand, Kate Spade is fun, flirtatious, and at times frivilious, yet serious in the commitment to effective and innovative online marketing." – FashionForward
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Dr. Bob Deutsch
Cognitive Anthropologist
"Showing us that fashion is not merely the items of desire as products, Dr. Bob Deutsch presents a thought-provoking perspective on luxury that demonstrates a deeply personal reason for this desire." – FashionForward
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Tony King
Creative Director
King & Partners
"The impressive online positions aren't just translations of a brand's image to the digital world, they are positions that push the brand beyond their past, while at the same time not losing sight of it." – FashionForward
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Yvan Rodic
Blogger and Photographer
Facehunter
"To discover, capture, showcase and share in individual style, that is the international work of Facehunter." – FashionForward
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Harriet Mays Powell
Founder / Editor in Chief
TheLookNow
"Within seconds a video can express emotion. If that video has an artistic vision, and someone who carefully creates, upholds and manages the direction, it becomes that much more powerful." – FashionForward
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Alexandra Stielow
Digital Media Manager
Edun
"In an industry built on creativity and inspiration, no brand invites us into their inner sanctum quite like Edun's Department of Inspiration." – FashionForward
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Leandra Medine
Style Blogger
The Man Repeller
""Though there may not always be a real-life sex appeal in high fashion, the Man Repeller reminds us that there is an inherent level of attraction in confidence, humor and style." – FashionForward
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Clare Munn
Founder, CEO
TCG Agency
"As social media presents a new way of communicating, it only makes sense a new mode of measuring this be devised." – FashionForward
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Alex Weiss & Carol Han
Co-founders
CA Creative
"In the realm of social media, ideas, conversation, and collaborations spark the engaging content that empowers brands in a digital world." – FashionForward
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Kelly Thurman
Community Manager
Anthropologie
"It's amazing how selecting one word to set the tone for an entire web position can be so engaging." – FashionForward
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Scott Forshay
Director, Mobile Strategy
Morpheus Media
"To be in a constant state of motion is not only about mobile; it's become our world's new cultural norm." – FashionForward
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Ari Goldberg
CEO
StyleCaster
"Engaging content is at the crux of every successful digital position, causing brands to take on the added role of being media publishers." – FashionForward
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Jessica Coghan
Director of Digital Media
Starworks Group
"Inciting a dialogue is about covering all aspects of a topic, from the branding through to the business." – FashionForward
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Tamar Koifman
Digital Strategist
Digital Luxury Group
"In a world that now feels very localized, social media is very much a global tool." – FashionForward
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Cannon Hodge
Social Media Manager
Bergdorf Goodman
"Providing insider access to one of the most illusive luxury retailers, Bergdorf Goodman is able not just to have a conversation, but to have an impact." – FashionForward
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Aliza Licht
SVP Global Communications
DKNY
"We may or may not know who "she" is, but @DKNY's PR girl has become a friend, an authority, and a source of entertainment to over 360,000 followers." – FashionForward
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John Jannuzzi
Editor
Lucky Magazine
"RT @johnjannuzzi Another word on my shit list? Chic."
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Emily Sobol
VP Social Listening
IPSOS
"Brands now, more than ever, need to be in tune with their audiences. The ability to listen effectively through social channels has the power to be transformative for a business." – FashionForward
As we put the final touches on the program and agenda for FashionForward: Commerce, you can expect that it will cover the most pressing issues faced by companies, both online and offline, with an emphasis on integrated and social commerce. Here is a glimpse of what we covered at FashionForward: Digital:
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Tumbling Into the Fashion Scene
Tumblr is a blogging platform that most lends itself to the highly visual aesthetic of the fashion scene. We've selected the brands with the most unique, engaging and acclaimed Tumblr profiles to lead us in the conversation. What should your brand be doing with Tumblr?
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Tweeting Your Way to Brand Evangelism
What's the best way to use 140 characters to gain a loyal, tribal following? How should this following be activated to engage, share, and purchase? What is the right brand voice to convey? These are just some of the challenges our star tweeters behind the most successful brands will discuss.
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The Facebook Dilemma: Maintaining an Exclusive Image in a Democratic Forum
What does it mean when your Facebook fans do not align with your brand image or actual customer base? There are many different roles brands assume on Facebook, be that as a personal friend to fans, a customer service center, or even a storefront. What are the best ways to be on Facebook as a fashion brand and what does that approach mean for your image?
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Fashion Film: On Brand and On Budget
Video is the most powerful tool available to strike an emotional connection online. Whether your brand engages a Hollywood producer or has an intern pull out a flip cam, it is strategic art direction on set that allows any format of video to be on-brand, regardless of the budget. See first-hand the possibilities for fully branded, high fashion film at multiple budgets.
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Luxury and the Many Meanings of
'Beyond Expectation'
If there is one thing the digital revolution has taught brands, its that knowing and understanding your customer is imperative for continued, long-lived success. What does it mean to be perceived as a luxury brand? What expectations does that create and what do brands need to know about their customer, not just to survive, but to thrive?
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A Look at the Industry's Top Bloggers &
How To Reach Them
Style Bloggers are today's fashion renegades. They possess tribal-like followings based on a point of view that is independent, authentic, endearing and authoritative. For brands, style bloggers pose an opportunity to work with today's influencers, but yet so often the way in which brands approach bloggers causes a divide that diminishes the quality of a potentially lucrative, relevant and valuable collaboration. At FashionForward, the world's top bloggers speak to the world's top marketers in an effort to evolve the brand/blogger relationship.
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Mobile Apps, Sites & Commerce for Fashion
The connector between online and offline is the mobile device. As mobile becomes an increasingly popular mode of accessing information, making purchases and socializing, it is critical to understand the brand uses and implications in order to make informed decisions. For instance, "Should I invest budget in mobile websites before applications?
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The Communication Quotient
There is IQ (Intelligence Meter) and EQ (emotional intelligence), and, as TED Women speaker Clare Munn inferred, a bridge between the two she calls CQ. C stands for Communication, Connective, Collaborative or Creative Intelligence.Without a meaningful level of communication savvy we would not be able to use social media effectively. So, how should brands cultivate, nurture and evolve their own Communication Quotient to excel in social media?
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Key Aspects of a Digital Flagship
A digital flagship is more than just the brand website or online storefront. It is a global position. The most successful examples seamlessly blend design, content, function and commerce to envelope the user in an overall experience. Engineering a digital flagship will be even more important as we move into Web 3.0. and have the ability to at once capture the attention, affection and purchase power of customers. This presentation will take us through the fundamental building blocks necessary for a solid brand foundation online.
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FASHIONFORWARD is an event series founded on education, innovation and leadership within the fashion industry. Each event is carefully curated, bringing together top individuals, brands and platforms, by invitation. Set in unique spaces like New York's Crosby Street Hotel, each event creates an intimate environment which allows people to connect in an open and insightful dialogue aimed at moving the industry forward.
FASHIONFORWARD: COMMERCE will focus on the fundamental components of online and offline retail for fashion brands including ecommerce, social commerce, mobile commerce, contextual commerce, augmented reality, and in-store display/interactive commerce.
FASHIONFORWARD: DIGITAL, was a sold out event that took place in October, 2011 and was centered on the most integral aspects of digital brand positioning, such as social media, mobile, ecommerce, curation, and blogging.
For post event coverage, please visit Fashion's Collective.
To check out photos from FashionForward, please visit us on Facebook.
Sponsors of FashionForward included Luxury Society, Smartwater and KIND Snacks.
Tickets remaining out of 125 total tickets available.
